DIRECTING REALITY · FREE · LIVE ONLINE · OCT 20 TO 22
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- Tracking first. The page has no Meta pixel and the form redirects even if the sign-up fails to save. Check the GHL workflow is Published before judging the copy.
- The headline was a label. "The Game Changer" said nothing. Her strongest line was sitting in the sub-headline.
- Three names for one event. Now one: Directing Reality.
- No session length. Now "45 minutes a day" sits in the hero.
- Form and face below the fold. Both move into the hero. Last name field removed.
- Three audiences. Now written for founders, with the other two as one line each.
- Mechanism before permission. The want and the permission now come first, and False Logic® arrives as the blocker.
Hero (above the fold)
Layout: copy left, Guinevere photo right on desktop. On mobile: kicker, headline, sub, form, proof line, then photo. The form must be visible without scrolling on a 375px phone.
Kicker
Headline
Three years of progress in the next 90 days.
Sub-headline
For founders who want their next result to be far bigger than their last. Three free live sessions with Guinevere Ellis, 45 minutes a day, without working harder or giving up your life.
Date line
Oct 20, 21 and 22 · 45 minutes a day · 2:00pm UK · 9:00am New York · 6:00am Los Angeles · 5:00pm Dubai
Form
Fields
First name · Email
Button
SAVE MY FREE SEAT
Under the button
Live only. No replay. Your joining link arrives by email.
Proof line (under the form)
"From £1M a year to £1M a month in 9 months." · Dr Suman Sandhu
Keep the countdown, placed between the date line and the form.
The want and the permission
Replaces the three "This is for you if" blocks.
Heading
You want the next result to look nothing like the last one.
Body
Raising serious investment. Entering a new market. A number that would sound unrealistic if you said it out loud in your next board meeting.
And everything around you is telling you to be realistic.
You're allowed to want it anyway. You're allowed to want it fast.
Most founders who stall at this point already have the strategy, the team and the work ethic. What holds them back is a conclusion they reached years ago and now treat as a fact.
Guinevere calls it False Logic®. Over three days, she helps you find yours, and replace it with a plan built for the result you actually want.
Also for you if (one line each)
You're ready to leave a senior corporate role and build something of your own.
You want extraordinary success and a life you actually get to live: time with your children, love, travel, space.
Button
SAVE MY FREE SEAT
The three days
Heading
Three days. 45 minutes a day. One plan.
Day 1
Oct 20 · The Result
Why your big goal feels too big
Your current numbers have become the reference point for what feels possible, and they decide how big a result you let yourself pursue. Day 1 moves the reference point.
Day 2
Oct 21 · The Blocker
Find your False Logic®
The conclusion you mistook for a fact, and how it shapes what you expect, decide and do, often without you noticing.
Day 3
Oct 22 · The Decision
Why knowing isn't enough
Understanding what needs to change rarely creates the leap. Who you operate as changes the decisions you make next. You leave with your Directing Reality Plan™.
What you leave with
YOUR DIRECTING REALITY PLAN™
Your Result. A clearly defined, audacious result you are ready to pursue.
Your Shift. Clarity on the thinking that has kept that result further away than it needs to be.
Your Plan. What you will think, decide and do differently from here.
Button
SAVE MY FREE SEAT
The results
Heading
When reality is directed, results can change fast.
Named results (replace the unnamed stat block)
"From £1M a year to £1M a month in 9 months." · Dr Suman Sandhu
"From $0 to signing a $2.5 million deal in 14 weeks." · Dr Cheryl Brooks
"From employed CEO to raising millions in funding as an entrepreneur." · Tarun Katial
"From 20 years stuck at national level to opening a global office in Dubai in 4 months." · Gary Young
"4X income, plus $0 to $1M in the first year in business." · Andrew Davis
Featured quote (replaces "a tap from the Universe")
"From employed CEO to raising millions in funding as an entrepreneur." · Tarun Katial
Testimonial marquee: keep it, but show each quote once (it currently loops every quote twice), with the founder results first.
Meet Guinevere
Heading
The mind behind Directing Reality
Body
Guinevere Ellis is a former CFO, accountant and insolvency practitioner. For more than 25 years her work has sat where business, money and the mind meet.
Today she works with founders and leaders pursuing results far beyond what their current circumstances suggest is possible. Her clients have created multi-million-pound growth, eight-figure outcomes and international expansion.
Her focus is what happens before the result: the conclusions, identity and decisions that set what a founder expects, pursues and creates.
She is The Mind Director™ and founder of The Mind Director Institute.
Ex-CFO goes first because it's the proof a founder trusts fastest. The Mind Director™ stays in, after the evidence.
Questions (new)
How long is each session?
45 minutes, live, on Oct 20, 21 and 22 at 2:00pm UK.
Where does it happen?
Live online. Your joining link arrives by email as soon as you register.
Is there a replay?
No. It is live only.
What does it cost?
Nothing. It's free.
Do I need to attend all three days?
Each day builds on the one before. Come to all three to leave with your Directing Reality Plan™.
Final call to action
Premise (keep, her line)
Your current reality is evidence of what has happened. It is not an instruction for what happens next.
Heading
Three days. 45 minutes a day. Free.
Date line, button, under button
Oct 20 to 22 · 2:00pm UK · Live online
SAVE MY FREE SEAT
Live only. No replay.
Pixel, Clarity and the form fix
Step 1 · Check the workflow (10 mins)
In GHL, open the workflow whose trigger is the inbound webhook ending …ba46173755d5. Make sure it's Published, not Draft. Then search Contacts for the tag dr-event attendee. If you find nobody, any sign-ups so far were lost.
Step 2 · Header code (Settings · Tracking Code · Header)
Meta pixel: Mindvere's Pixel 522770068641802 (The Mind Director ad account). For Clarity, create a free project at clarity.microsoft.com for this domain and replace CLARITY_ID.
<!-- Meta Pixel -->
<script>
!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
document,'script','https://connect.facebook.net/en_US/fbevents.js');
fbq('init','522770068641802');
fbq('track','PageView');
</script>
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=522770068641802&ev=PageView&noscript=1"/></noscript>
<!-- Microsoft Clarity -->
<script>
(function(c,l,a,r,i,t,y){c[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)};
t=l.createElement(r);t.async=1;t.src="https://www.clarity.ms/tag/"+i;
y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y);
})(window,document,"clarity","script","CLARITY_ID");
</script>Step 3 · Replace the form script (custom code element)
Replaces drsSubmitReg. What changes: last name becomes optional (remove the field), the Lead event fires only when GHL confirms the save, and if the save fails the visitor sees a retry message instead of being sent on with their details lost.
<script>
function drsSubmitReg(e,form){
e.preventDefault();
var ln = form.last_name ? (form.last_name.value||'').trim() : '';
var data={first_name:(form.first_name.value||'').trim(), last_name:ln, email:(form.email.value||'').trim()};
if(!data.first_name || !data.email){ return false; }
var btn=form.querySelector('button'); var label=btn?btn.textContent:'';
if(btn){ btn.disabled=true; btn.textContent='Saving your seat...'; }
var DONE='https://directingreality.guinevereellisinternational.com/vip-upsell-6735';
var HOOK='https://services.leadconnectorhq.com/hooks/S8enllaHUmIF9LFiYm6c/webhook-trigger/0e70b049-9518-4816-8bbe-ba46173755d5';
var eid='dr-'+Date.now()+'-'+Math.random().toString(36).slice(2,8);
function ok(){
try{ if(window.fbq) fbq('track','Lead',{content_name:'Directing Reality Oct 20-22'},{eventID:eid}); }catch(x){}
try{ if(window.clarity) clarity('set','registered','yes'); }catch(x){}
setTimeout(function(){ window.location.href=DONE; },400);
}
function fail(){
if(btn){ btn.disabled=false; btn.textContent=label; }
var m=form.querySelector('.drs-err');
if(!m){ m=document.createElement('p'); m.className='drs-err'; m.style.cssText='color:#980302;font-size:14px;margin-top:8px'; form.appendChild(m); }
m.textContent='Something went wrong saving your seat. Please try again.';
}
function send(tries){
fetch(HOOK,{method:'POST',headers:{'Content-Type':'application/json'},body:JSON.stringify(data),keepalive:true})
.then(function(r){ if(r.ok){ ok(); } else if(tries>0){ send(tries-1); } else { fail(); } })
.catch(function(){ if(tries>0){ send(tries-1); } else { fail(); } });
}
send(1);
return false;
}
</script>After pasting, delete the Last name input from both forms. Then do one test sign-up with your own email and check that the contact lands in GHL tagged dr-event attendee, and that Lead shows in Events Manager · Test Events.
If you only do five things today
- Check the workflow is Published and search contacts for dr-event attendee · 10 min
- Paste the header code (pixel + Clarity) · 15 min
- Swap the headline and sub-headline, and delete "The Game Changer" · 5 min
- Replace the form script and remove the Last name field · 15 min
- Add the 45-minute date line and the Dr Suman Sandhu proof line to the hero · 10 min